Cynthia Boykin, widely recognized as “The Master Networker,” is the founder of What U Need Is…, a Chicago-based consultancy renowned for connecting businesses with new customers and opportunities. With a remarkable ability to build meaningful relationships and align the right people at the right time, Cynthia has earned a reputation as one of Chicago’s most trusted connectors in business and media.
Through What U Need Is…, Cynthia has cultivated a powerful network of more than 56,000 subscribers across diverse industries, including fashion, comedy, event planning, playwriting, film production, entertainment, publishing, graphic design, and small business development. While her firm’s reach is strongest in the Chicagoland area, Cynthia’s influence extends nationwide, linking entrepreneurs and organizations to valuable partnerships and growth opportunities.
Her leadership and service have earned her numerous honors, including being named Friend of Xavier (FOX) of the Year by the Xavier University Alumni Association of Chicago, Distinguished Leader in Media by the National Coalition of 100 Black Women, Chicago Chapter, and one of 50 Women of Distinction by Six Brown Chicks. What U Need Is… has also been featured on the cover of Black Pages International Magazine in recognition of Cynthia’s entrepreneurial success.
In addition to running her company, Cynthia serves as the Network Manager for The BOSS Network, traveling extensively to foster collaboration and growth among women in business. For multiple years, she has proudly supported The Chicago Urban League and Legacy Awards Weekend as an official media sponsors.
Dynamic, driven, and dedicated to empowering others through connection, Cynthia Boykin continues to expand her legacy as “The Master Networker.” She is also available for speaking engagements nationwide.
